MBA Marketing

MBA	Marketing This is a 12-month full-time course. For strategic decision-makers in the private and public sectors, “marketing” describes a fundamental approach to general management decision-making and a necessary set of business functions.
The degree is awarded by Bharathiar University. I year 9 subjects are common to all MBA students, regardless of specialization.


COMMON CAREER
may include:
• Market researcher
• Marketing manager
• Advertising manager
• Sales manager
• Promotions manager

Syllabus
I Year
• Principles of Management & Organisational Behaviour
• Managerial Economics
• Accounting & Finance for Managers
• Marketing Management
• Human Resource Management
• Quantitative Techniques for Management
• Research Methods for Management
• Corporate Communication
• Operations Management
II Year
• Consumer Behavior
• Industrial & Services Marketing
• New product development
• Marketing Research
• Advertising & Sales Promotion
• Logistics & Sales Management
• International Marketing
• Business Environment & Ethics
• Strategic Management

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